Target Marketing magazine recently published a list of the top 10 mailers and e-mailers in the nonprofit sector for 2015, using Who's Mailing What! data from monitoring of mailboxes and inboxes. For direct mail, the list of top nonprofit marketers is eclectic, with strong representation by animal welfare and humanitarian causes; just the top five mailers are the American Society for the Prevention of Cruelty to Animals, Wounded Warrior Project, AARP, Republican National Committee and World Wildlife Fund. Only the Republican National Committee indicates the ramp up to a 2016 election year. However, when it comes to the top nonprofit e-mailers, politics is paramount, with all top 10 e-mailers from politically motivated campaigns; just the top five are the Center for Individual Freedom, Democratic Congressional Campaign Committee, Democratic National Committee, Republican Presidential Task Force and National Republican Congressional Committee. For the complete lists, go to http://www.targetmarketingmag.com/article/2015-top-10-nonprofit-mailers-emailers/
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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