We help many pet care and animal welfare clients with direct marketing, and we'll be expanding our knowledge of market needs at the upcoming Animal Care Expo, March 29-April 1 in New Orleans. So we thought it especially timely to highlight a recent Direct Marketing News article about the content marketing success story of PetRelocation, a pet moving and travel service. After trying generic keyword and pay-per-click campaigns, PetRelocation decided to set up a content forum, using tools from Oracle Marketing Cloud, to address pet owner concerns, explains the DM News story. Great for customer relations, but it did a lot more. The marketing team culled popular answers from the forum to post directly on the website, for a boost to organic search results. The increase in online traffic and leads actually allowed the company to eliminate its pay-per-click ad spending. The content forum also gathered valuable testimonials that spurred lead-to-conversion. With the majority of annual revenue tied to online marketing, primarily content marketing, PetRelocation's success story should intrigue pet care marketers and B2C marketers in general. To read about it, go to http://www.dmnews.com/petrelocation-uses-content-marketing-to-drive-sales/article/404010/
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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