If your e-mail inbox is especially crowded, it's probably Thursday. Thursday is the most popular day for sending e-mails, with Tuesday a close second, according to the Who's Mailing What! review of e-mails sent between June 2013 and May 2014 by more than 2,500 companies and organizations. Almost 84% of all e-mails were received on a weekday, led by Thursday and Tuesday, as retailers and publishers blasted inboxes all week long, with many sending multiple e-mails daily for their various brands or titles. The top e-mail categories for Thursday alone were Catalogs-Consumer, Retail Traffic Builders, Magazines-Special Interest, Magazines-Business/Financial, Fundraising-Social Action (Causes), Newsletters-General, Seminars/Conferences, Catalogs-Food & Kitchenware, Catalogs-Children/Teen and Fundraising-Politics. For details, see http://www.directmarketingiq.com/article/thursday-tuesday-still-top-days-sending-email/1
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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