Seeking a bigger bonanza from mobile marketing? A map to gold in the fast-changing mobile landscape would be nice, right? Check out the planning checklist offered in a recent MarketingProfs article by Shawn Aguilar. You'll want to leverage your social media, but, with social networks pushing paid ad products over organic, an unpromoted post that used to reach half your social audience is probably tapping just 10% now, the article warns. Options: Budget for social's mobile-ad products, or win publisher-site sharing for less than the CPCs of promoted posts via mobile-ready content syndication using services such as Gravity or Taboola. Befuddled by format choices? Traditional mobile banners may give you the biggest reach, with support from over 300 mobile ad networks, but research shows that new formats deliver higher engagement, so consider testing in-app interstitial ads as well as the new filmstrip banners and full-page flex banners, which allow for rich content and videos within the banner, the article suggests. We recently reported research showing that ads with video are clear winners in click-through. That makes mobile video ads a smart choice, especially now that major social media platforms have enabled auto play on mobile devices. See the more detailed checklist for your mobile marketing plan at http://www.marketingprofs.com/articles/2014/24811/your-five-point-mobile-marketing-checklist
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