Seven out of 10 nonprofits expect donations to increase this year, and 13% expect their gains to be substantial—growing by at least 15%, according to a recently released survey of 538 charities by the Nonprofit Research Collaborative. As reported by the Chronicle of Philanthropy, charities in the survey said say they are optimistic because 2013 was stronger than any other year since the recession started. Indeed, Blackbaud's Charitable Giving Report for last year showed overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%. The growing impact of online giving also was reflected in the Nonprofit Research Collaborative survey: Nonprofit respondents attributed much of last year’s growth in donations to special fundraising events and e-mail and online appeals, as well as big gifts from wealthy donors. Nonprofits that raised the most said they targeted a mix of donors for small, medium, and large gifts and diversified how they pursued donations by combining channels such as direct mail, social media, e-mail, and grant proposals. See the report on the Nonprofit Research Collaborative survey at https://philanthropy.com/article/70-of-Charities-Expect-Gains/145437/
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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