The U.S. e-mail market is growing slowly but steadily, according to a new study by consultancy eMarketer. The study projects that adult e-mail use will increase annually at just under 3% through 2016. Total saturation of e-mail usage in the U.S. is also forecast to hit 96% by 2016. For more, see the btobonline report at http://www.btobonline.com/article/20120820/EMAIL13/308209996/study-email-use-rises-mobile-opens-strong
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, September 20, 2012
Tuesday, September 18, 2012
DMA Offers Opt-out Tool for 'Every Door Direct Mail'
The Direct Marketing Association (DMA) has made its online consumer mail-suppression tool, DMAchoice.org, available to marketers using the Postal Service’s new "Every Door Direct Mail (EDDM)" service. Introduced in July, EDDM lets businesses deliver advertising mail within specified zip codes without having to supply names and addresses. Senny Boone, DMA’s senior vice president of corporate and social responsibility, explained in a DMA release: "The expanded EDDM opt-out service bolsters DMAchoice by adding a new component for local printers and marketers who want to do the right thing, and honor consumer choice to opt out of EDDM." To learn how it works, see http://www.the-dma.org/cgi/dispannouncements?article=1633
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