Fretting over the impact of the 2012 Presidential election week on your holiday campaign schedule? You may be worrying needlessly. A recent article by catalog consultant Stephen Lett cites data from the 2004 and 2008 elections to conclude that it is not necessarily a disadvantage to be in-home during election week. Since many other mailers are avoiding that week, there should be less competition in the mailbox, he notes. Plus, more consumers are shopping online than in the past. Consumer who don't want to miss election results don't have to stay glued to the television; they can follow online coverage -- and shop while they keep tabs on what's happening. For more of his tips on holiday mail planning in an election year, see http://m.chiefmarketer.com/direct-marketing/planning-holiday-mail-patterns-election-year
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, April 5, 2012
Tuesday, April 3, 2012
Survey: E-mail, Direct Mail Lead Acquisition Push
Aggressive customer acquisition is at the top of the agenda for marketers in 2012, according to the "2012 Annual Media Usage Survey" by Target Marketing magazine. While the survey's 365 respondents planned to spend across a range of acquisition channels, e-mail continues to lead, with 86% of respondents planning to use it. Direct mail came in second, with 69% using it for acquisition in 2012. For more, see
http://www.targetmarketingmag.com/article/target-marketings-sixth-annual-media-usage-forecast-2012/1
http://www.targetmarketingmag.com/article/target-marketings-sixth-annual-media-usage-forecast-2012/1
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