Multimedia Mobile Can Up Response 300% Over SMS

Mobile marketers looking to maximize response and "engagement" should note a recent blog post on the advantages of multimedia messaging service (MMS) campaigns over SMS text efforts. The content and delivery methods of MMS "are resulting in conversions and click-throughs of up to 300% higher than regular SMS messages," according to mogreet.com, a U.S. MMS provider that claims to deliver over 70% of all MMS messages sent by marketers domestically. For more, see http://blog.mogreet.com/2012/03/15/understanding-mobile-marketing-what-is-sms-mms-message-marketing/

'My Check's in the Mail' May Become a Legal Excuse

As the U.S. Postal Service's cuts threaten to slow mail delivery nationwide, some Congressional lawmakers are pushing legislation to require banks, credit card companies and other businesses to credit a customer’s account on the date a payment is postmarked rather than the date it is received. A similar 1995 effort was stymied by financial services' industry opposition. For more, see http://latimesblogs.latimes.com/nationnow/2012/02/lawmakers-propose-legislation-check-is-in-the-mail.html